Currently, CEO Tim Cook is in turn working with leader's stores and retail chains to discuss various issues related to warehousing, sales, and strengthen the confidence of the partners' strength of the orchestra's upcoming products. "
Some observers said Cook held this meeting to find ways to increase sales through the iPhone store Apple Store. Even chain stores glitter, glass full of Apple proved extremely effective in selling computers and iPads MacBooks but they account for only 20% of the iPhone simply. The number of iPhone is consumed by the rest of the network and other distribution channels.
It seems that Apple are looking forward to changing this by its iPhone is considered an important gateway to other products, because according to the study, iPhone owners are more likely to shop for Apple products other than.
"We are seeing the first fruits of this effort, when Apple implemented promotions" Back to School "- donated $ 50 gift cards to buy iPhones students," said an expert. In addition, Apple also intends to strengthen communication on the new Apple Stores are the best place to buy iPhones through a program taking trade-ins soon deploy modern machines.
Another topic was also discussed Tim Cook and chief stores Apple Store rumors related to multiple networks encourage employees to sell other models instead of the iPhone. Since Apple cannot intervene much in this situation, it's best, it should focus on the self-selling iPhone in its stores better.
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